Wednesday, August 19, 2009

Car Marketing

On the way back to work from lunch today I heard a radio commercial that said their vehicle would allow you to go further between fill ups--more than the Honda CR-V and even the Toyota Rav4. Are you serious??? This is how they want to market their vehicle? I mean a car with a 20 gallon tank that gets 20 mpg will allow me to go further between fill ups than my Fit with a 10 gallon tank that gets 30 mpg.

So let’s not advertise better gas mileage; let’s advertise a bigger gas tank. I’m no marketing guru, but if that's the best thing you have to share about your vehicle you need to go back and rethink the car.

And we wonder why GM had to take a government bailout and declare bankruptcy?

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